10 Things a Keynote Speaker should Know About his Audience

If a keynote speaker really wants to make a connection to his audience, he needs to understand how they think first and how they receive speeches like his. Understanding people’s behavior is no doubt a very effective habit of observation for speakers of all kind. To give you a head start, here are 10 things every keynote speaker should know about his audience.

1. Most of them experience information overload

When you share so many valuable bits of information in your speech, some of your audience will reach a point of satiation, possible due to short attention span, brief interest or just plain inability to process more information than they are used to. Hence, you have to break down your main messages into various sections. It will also help to give a summary at the end.

2. Almost half of the audience becomes preoccupied at some point

Some of them have shorter attention span than the rest while some reminisce about things you say (like when you share an experience that they experienced too). Having their attention at first does not mean you will have it for the rest of your speech. Hence, create some activities to keep them enthusiastic and hooked up (like some games).

Keynote Speaker

3. Their brains think faster but process words slower

The same goes to you. Humans process 600 words per minute but talk and listen at around 140 words per minute. Hence, you have to be alert if you are already missing out on something because thinking about something does not mean that you have really said it right and clear. Every keynote speaker should also give his audience enough time to absorb and ponder on the information they hear.

4. Majority, if not all, requires active listening to really understand what you are saying

Active listening is when a person intently listens to someone with an effort to screen distractions and focus his mind on the matter. That is just so tiresome for most people. Do not give your audience the longest hour of their lives. Make your speech concise and as short as possible (unless you are given a specifically long time to deliver).

5. They are very sensitive to noise

Noise is more distracting than is when people try to listen intently. It is like trying to take a good look at something while other people are trying to block your line of sight. Do them a favor by restricting any kind of noises before starting, and making sure that the venue is really free from noise.

6. Half of your audience has hearing problems

Their levels of hearing are not all the same. Hence, voice projection and a good set of microphone is a must (some speakers even bring their own mic).

Keynote Speakers

7. It is natural for them to assume hearing something they really did not

For some reason, many people in the audience do this. Reduce the incidence of misinterpretation and miscommunication by giving a clear summary at the end.

8. Many of them have no idea what your speech is for

Some are attending because they have to. Some are there because they are genuinely interested to hear you, while some of them have no idea why they are there in the first place. Win all of them by showing off your charisma and presenting your speech in a comprehensive, entertaining way.

9. Most of them do not like taking the spotlight

A keynote speaker might be used to the spotlight, but not the audience. Do not surprise them by calling names or pointing at some people. That could be embarrassing for some.

10. They are more impressed with enthusiasm than knowledge

In a study conducted by the Stanford University, it was discovered that 85% of all sales made are due to the enthusiasm of the salesperson. Only 15% happened because of knowledge. Your enthusiasm can still take you a long way.

 

Author Bio:
Keynote speakers are often mistaken as motivational speakers, inspirational speakers, plenary speakers, breakout speakers.To become a memorable keynote speaker, one has to connect to his audience.
Evaluating the X2 Hot Drivers by Callaway Golf

Callaway Golf has been making impressive golf clubs since its inception. Adding to this collection is the X2 Hot Drivers. What does this club offer and how does it stand compared to other drivers in the market today?

Quick Look

Here is a quick look at the good and bad of the X2 Hot Drivers. We’ll be looking at both the X2 Hot and X2 Hot Pro.

The Good: The X2 Hot drivers are available in two versions which give flexibility for the buyer. The Pro version’s club head is a bit smaller. It also has lower launch and spin. The standard version, on the other hand, offers easier launch and more forgiveness. Both versions have the new Hyper Speed Face which features a larger sweet spot (around 10% larger).

The Bad: The club might fair lower because of the absence of movable weights. Some players may not like the crown design.

Bottom line: The standard and Pro versions are both impressive drivers. They can deliver high ball speeds and good distance. However, many players may find lack of adjustability unappealing especially when compared to the Big Bertha drivers which are also from Callaway Golf.

If this succinct summary is enough for you to decide, then good for you. If you want a more in-depth look or just want more information, then keep reading.

Callaway Golf Drivers

Detailed Review

The X Hot line of drivers was a success. Pros and amateurs alike love these clubs. As a successor to them, players will be expecting a lot from the X2 Hot. Well, the line is living up to these expectations pretty well. Like their other recent clubs, Callaway Golf offers the X2 Hot in two versions: the standard and Pro. The standard one is of 460cc which is designed to be forgiving for every golfer. The Pro is 440cc and are targeted towards better players. The goal for the Pro version is to help players make a more penetrating shot coupled with a neutral bias for more workability. The focus of the standard version is more towards easier launch and maximizing ball distance.

Both versions are fitted with the Advanced Optimist hostel, which was introduced in the FT OptiForce drivers. This feature allows independent adjustment of the loft and lie.

Performance

The company would of course advertise how great their products would be. It’s up to actual users to see how the products fair compared to what the manufacturer claims. So, it would be a good measure to make some test swings to see how well the X2 Hot drivers match the claims.

The X2 Hot clearly delivers great shots. Launch angle, overall distance, and air time are all good. The impact feels solid as the club hits the ball. It is indeed forgiving and can be used by golfers of varying skill level as the large sweet spot makes launching easy.

Callaway Golf

The X2 Hot Pro gives off more penetrating shots compared to the standard version. The impact is also noticeably firmer upon hitting the ball. Ball flights are generally straight bordering on slight cuts. This can be more desirable for more experienced players instead of just longer overall distance.

The Pro version can really give better shots but it will greatly penalize mishit. That’s why it is more for the better players.

Conclusion

While the X2 Hot drivers indeed give great performance, they don’t provide much in terms of adjustability. If you desire more fine-tuning for your shots across different aspects, you’ll find the X2 Hot drivers lacking. There’s no doubt, though, that Callaway Golf made another set of innovative clubs in the X2 Hot. If adjustability is your priority and you have the bucks to spend, the Big Bertha is a better choice.

Golf offers the X2 Hot in two versions: the standard and Pro. The standard one is of 460cc which is designed to be forgiving for every golfer. The Pro is 440cc and are targeted towards better players.

 

Multiple Listing Long Island: How to Write a Listing Effectively?

While you may have an idea on the process for doing a multiple listing Long Island as well as how to sell a house, you may experience difficulty on how to actually write the listing. Not everyone is good at writing, after all. More than that, some people are confused about the structure they should follow in writing or what they should say in it.Long_Island_Title

For those who are still beginners in the field of writing a listing, there should be nothing for them to worry about. Nowadays, there are real estate agents who can take this kind of trouble off of your hands. On the other hand, if you really need to write the listing on your own, then you just have to learn more about the proper way of writing the multiple listing Long Island effectively.

Here are some of the best tips to take advantage of if you want to write the listing on your own.
First of all, you should never exaggerate. No matter how much you sugarcoat your words, once the potential buyer finds out that you are lying or that they are expecting something completely different from what you have presented, you will get a negative reputation. You should just be honest about the description of your house to avoid the ire of potential buyers.

Be specific. By being specific with your description, you can add credibility to your multiple listing Long Island. You can go ahead and use numbers, materials, or brand names. These are factual information that will improve the reputation of the house that you are trying to sell.

Including the location of the house depends on whether or not the house is in a good neighborhood. If it is, you can use that as a bragging right to entice more potential buyers. Otherwise, you should try to leave out the location of the property from the conversation since that can turn off potential buyers. If the location is in a not-so-good neighborhood, then you just have to focus on the positive highlights of the property instead.

You better start thinking in the same manner as the potential buyers when you write out the listing. That is mainly due to the fact that it is easier to write when you have an idea on what potential buyers would like from the property being sold. The more idea you get out of putting yourself in the shoes of the potential buyers, the more effective your home listing will become.

Skipping out on the fluff is highly recommended as well. This means that it would be better for you to add only the necessary descriptive words into the multiple listing Long Island. Avoid using filler words like amazing, nice, great, or the likes. Instead of using these words, replace them with the actual words describing the features and amenities that the property has.

Use keywords. You are writing a listing that will be posted online. logoSearch engines will spider through the listing website so you must make sure that search engines can find your listing through that as well. Using the right keywords can make your listing more visible to potential buyers. The keywords that you should use must be applicable to the kind of real estate property that you are trying to sell, though.

Look at other listings. If you really have a hard time writing on your own, there should be no harm in reviewing other people’s listings and checking out how you can incorporate their style into your own. After several trial and error, you will surely be able to get used to writing listings.